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Viral AR Design and Development
TikTok AR is different from most types of social AR. For effects to reach a large audience, creative potential has to be placed at the centre of the experience. Creators are more important than on any other platform. For successful AR effects, AR has to be used as a tool rather than a standalone experience.
Simple effects that can be used to express emotions and tell stories are the most successful.
"My TikTok Profile"
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